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What is SEO (2019)
SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website.
How to SEO work?
Each major search engine, such as Google, Bing, and Yahoo, lists websites that are considered to answer the query of a search user best. They are referred to as search results. You will find paid listings in these search results, but the majority of the results are called organic listings. Listings organic. The organic results are the free listings that the search engines have found to be most relevant to the query of the user through their analysis.
The fact that SEO is listed at the top of the organic lists is why it is so important. Organic results currently account for a significantly higher proportion of traffic compared with paid ads. So, if your business isn’t being found in the organic listings, you are missing out on a large percentage of the consumer market.
At the top of the results is where the optimization of the search engine takes place. There are numerous strategies and techniques to create an optimized and relevant website to truly compete for the keywords that can generate revenue for your business.
HOW TO GET STARTED WITH SEO
Basic SEO is not difficult to get started, it only takes time and patience. For competitive keywords, web pages usually do not rank overnight. If you are willing to create a solid basis for optimization for your website and take the time to build on it, you will succeed and increase your organic traffic. Companies that cut corners can achieve short-term results, but they almost always fail in the long term and recover very difficultly.
So how do you improve your website? You first need to understand how the search engines work and the different SEO techniques. To make navigation easier, we have linked every section below so you can jump to the section you are interested in.
HOW DOES GOOGLE RANK WEBSITES?
The search engines use automated robots, also known as web crawlers or spiders, to scan and catalog web pages, PDFs, image files, etc. for possible inclusion in their massive indexes. From there, each web page and file is evaluated by programs called algorithms that determine whether a file has sufficient uniqueness to be included in it.
If a file is deemed valuable enough to be added to the index, the file or web page will only be displayed in the search results that the algorithms have determined are relevant and fulfill the user’s request. This is the real secret to the search engine ‘s success. The better they respond to the queries of a user, the more likely the user will use them in the future. It is generally accepted that Google delivers more relevant results due to its highly sophisticated algorithms, which are constantly improving, as demonstrated by the sheer number of its users. In an effort to maintain their competitive advantage, it is believed that Google makes 500-600 updates to their algorithm each year.
The intention of the user plays a greater role in the classification of web pages by search engines. If a user searches for ” SEO companies, ” for example, the user searches for articles on how to start an SEO company, or are they looking for a listing of SEO companies that provide the service? The latter is more likely in this case. Although there is a little chance that the user might want to start an SEO company, Google (with their expansive data on user habits) understands that the vast majority will be expecting to see a listing of companies. All of this is built into Google’s algorithm.